Marketing strategies are the plans and actions that businesses use to promote their products or services and reach their target audience. A marketing strategy typically involves identifying the target market, researching consumer behavior and preferences, developing a unique selling proposition, and designing a plan to communicate the value of the product or service to the target audience. There are various types of marketing strategies, including:
1.Product differentiation: This involves highlighting unique features or benefits of a product to differentiate it from competitors.
2.Cost leadership: This involves offering products at lower prices than competitors to gain market share.